New Roots Herbal
Super Fiber Psyllium
This bulk-forming laxative is high in both fibre and mucilage. Hydrated husks swell, forming a gelatinous mass that keeps feces hydrated and soft. The resulting bulk stimulates a reflex contraction of the walls of the bowel for a laxative effect. Enriched psyllium husk is an excellent source of fibre. It purifies and decontaminates, and is 100% natural. Psyllium is a bulk-forming laxative and is high in both fibre and mucilage; psyllium seeds contain 10–30% mucilage. The laxative properties of psyllium are due to the swelling of the husk when it comes in contact with water; this forms a gelatinous mass that keeps feces hydrated and soft, provided it is taken with sufficient water. The resulting bulk stimulates a reflex contraction of the walls of the bowel, followed by emptying. 100% psyllium husk, partially ground, and enriched with prebiotics eliminates toxins and waste from the gastrointestinal system slowly as it supplies healthy fibres. Inulin feeds the probiotic bacteria population in the colon, which in turn contributes to human health in many ways. Inulin is good for proliferation of bifidobacteria and reduction of detrimental bacteria, reduction of toxic metabolites and detrimental enzymes, prevention of pathogenic and autogenous diarrhea, prevention of constipation, protection of liver function, reduction of blood pressure, and production of nutrients. Psyllium husk is excellent for softening the stool, preventing constipation as well as hemorrhoids and colitis.
The founder of New Roots Herbal, Peter Wilkes, began working in the health-food industry back in 1973. In 1977, he opened his own health food store in Calgary, which, at that time, was the largest health food store in North America. Since then, his focus has changed from selling health products to developing his own through his New Roots Herbal brand. In fact, the very name symbolizes a rejuvenation of the body and mind. New Roots Herbal wants to help you transform your old, harmful habits into healthy new beginnings. When Peter originally started New Roots Herbal, he only had one product: a body rejuvenation program. However, as its popularity exploded, so did his company. Today, New Roots Herbal manufactures more than 300 different health products. They also created the Choose to Care program, which donates over $124,000 every year to various environmental foundations and charities.
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