New Roots Herbal
Ox Bile
New Roots Herbal’s highest-quality, freeze-dried, bovine-sourced Ox Bile is standardized to 45% cholic acid, the primary bile acid instrumental to aid in digestion of fats and certain nutrients. Ox bile is used in herbal medicine to help increase bile flow. It’s useful for those with bile-acid synthesis disorders, to help compensate for those with an age-related or health-related decline in bile production, or for individuals who had their gallbladder removed. Bile breaks down fats into fatty acid components in food for improved intestinal absorption and assimilation. This positions it as a critical digestive agent for both animal- and plant-based fats as well as certain nutrients. At New Roots Herbal, we pride ourselves in using only the purest, highest-quality raw materials available as well as employing the strictest quality controls. All our products are verified by our ISO 17025–accredited laboratory, throughout the product process and before releasing the product for consumption.
The founder of New Roots Herbal, Peter Wilkes, began working in the health-food industry back in 1973. In 1977, he opened his own health food store in Calgary, which, at that time, was the largest health food store in North America. Since then, his focus has changed from selling health products to developing his own through his New Roots Herbal brand. In fact, the very name symbolizes a rejuvenation of the body and mind. New Roots Herbal wants to help you transform your old, harmful habits into healthy new beginnings. When Peter originally started New Roots Herbal, he only had one product: a body rejuvenation program. However, as its popularity exploded, so did his company. Today, New Roots Herbal manufactures more than 300 different health products. They also created the Choose to Care program, which donates over $124,000 every year to various environmental foundations and charities.
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